Brand. Engagement. Transparency.
Engage shoppers at the point of sale and beyond.
Consumer Connect enables fresh food brands to engage shoppers on their terms, in real-time, through any mobile device. We give each of your products a web and mobile presence at the shelf that can deliver the information that shoppers care about, including the provenance and authenticity of your product, incentives, recipes and more.
You can easily enhance your voice of the customer programs with real-time feedback from shoppers using our survey and feedback tools.
Consumer Connect provides analytics and dashboards that help you determine where your consumers are located as well as the age and freshness of product at the point of consumption. We enable you to receive feedback directly from consumers, offer recipes and usage ideas, and engage consumers in marketing promotions.
Give consumers visibility from farm to fork.
Consumers increasingly want to know more about their food: safety, freshness, origin, grower profile, etc. In fact, 83% of consumers* say they would choose traceable produce over an identical non-traceable item. We enable individual consumer packages to include unique encrypted traceability codes linked to food safety compliance and shipment data. By enabling traceback from the package, we help you speed up response to a food safety event and narrow down investigations. Consumer Connects enables consumers to confirm product safety and wholesomeness, increasing their confidence, trust and loyalty.
* HarvestMark proprietary consumer preference study, 2017
Viva Organica and Divine Flavor discuss how the iFoodDS | HarvestMark Traceability solution has helped them build trust with their customers, leading to significant growth in their business.